Miami, FL – In a country where donuts dominate the dessert market, one Argentinian decided to bet on the impossible: selling churros in the United States… and succeeding.
The story of Néstor Miotti, creator of the brand connected to ChurroWorld Co., was featured in a recent news segment on América Noticias, where his surprising success in Miami was highlighted.
The report was filmed in Doral, an area on the outskirts of Miami where Miotti launched his business during one of the most challenging times: the beginning of the pandemic, when most businesses were shutting their doors.
While many retreated, he chose to move forward.
Reinventing the Argentinian Churro to Win Over the American Public
In the interview, Miotti explained that his gastronomic proposal is based on elevating the traditional Argentinian churro and adapting it to local tastes without losing its essence.
“We try to give the traditional churro a twist and reinvent it with flavors from here,” he said. The menu includes:
- Classic churros with sugar and cinnamon
- Combinations with Nutella or dulce de leche
- Fillings with guava and cheese, highly popular among Latin customers
- Mini churros with ice cream
- Ice cream cups topped with churros dipped in Oreo
- Even a bold option: churros with cheddar and bacon for the American market
Affordable prices and variety quickly attracted customers. One of the most popular portions — 8 churros for USD $7 — is described as a “sweet bomb” many enjoy on their own, while the ice cream cups became one of the star products.
From a Small Food Cart to an Expansion Project
Miotti and his family arrived in the United States in January 2019. After working in the food industry, the pandemic forced them to reinvent themselves. That’s when the churro brand was born, starting with a food truck designed to operate outdoors at a time when indoor locations were not a viable option.
“In May 2020, we went out to sell—in the middle of the pandemic—and people’s response was incredible,” he recalled.
The entrepreneur confirmed they are now working on an expansion plan, with new locations on the way and steady growth driven by the business’s rising popularity.
A Little-Known Product… That Won Over Americans
One memorable moment from the report was the reaction of Americans trying a churro for the first time.
Many approached asking, “What is a churro?” Miotti and his team patiently explained the origin and offered different combinations to suit local tastes.
The version with guava and cheese (similar to Argentina’s “membrillo”) is one of the favorites. The same is true for the options with ice cream and local toppings like cookies and cream or chocolate.
A Story of Effort, Adaptation, and Success
The América Noticias report concluded by highlighting the achievement of this Argentinian entrepreneur who, after facing a global health and economic crisis, managed to reinvent himself and build a solid and expanding business.
SOURCE: Diario América TV – Video report available at YouTube
For more information: info@churroworldco.com